... enabling a promising future!
We are excited to reveal our new logo and officially announce that we will now be called ... TVCC.
How was the new logo and name change paid for?
As important as the name and brand are to the success of our organization, feedback from community partners, clients and families and our Board made it clear that no money should be diverted from client care to change the name and brand. The Board realized the impact and importance of the name and brand, funded the project entirely through private trust fund dollars. No money that would otherwise be available for client service was used for this initiative.
Our new logo:
You will also see familiarity in the new logo, though it is much more vibrant, dynamic and contemporary. The new brand icon conveys positivity and youthful exuberance, reflected in the outstretched arms and joy in its step. Caring and compassion are revealed in the heart shape of the orange element. In addition to reflecting to some degree the former TVCC colours, the four colours of the new brand were carefully chosen by the designers. The colours support the intended impressions ... strength, responsibility and professionalism, trust, openness and positivity, warmth, friendliness and compassion, growth and harmony.
What Prompted this Change?
TVCC now serves more than 11,000 children and families across Southwestern Ontario every year. Over the past couple of decades, we have increased both the range and number of locations in which we provide services ... from Windsor all the way to the tip of the Bruce Peninsula - Tobermory. The name Thames Valley Children's Centre (TVCC) was established in the 1970's and at that time reflected the geography of service. As the area of service expanded beyond that region, the name no longer accurately reflected the communities served. Although our name was known throughout the region (and beyond) to those who used our services, it was often seen as exclusionary - the last thing we wanted! The name is also all too often confused with one of the larger school boards in our area.
What was the process?
Following an Request for Proposals, we hired a marketing firm to help us through this exercise. The process involved interviews and surveys with clients, caregivers, staff and community partners throughout our service region. The result of this assessment supported the direction of changing the name but preserving and enhancing the many brand strengths identified through the evaluation. In fact, many of our clients, staff, community partners and others have referred to us this way for years. Transitioning to operate as TVCC of course meets the required name recognition element which is so vital given ongoing changes to Autism Services provincial funding models.
Over the coming months, you will notice that we will be changing our signage, documents, business cards and social media. We are in the process of updating our images and stories. If you or your child/youth would like to share your experience with TVCC, we are always looking for ambassadors to help spread the word about our programs and services. Please email communityrelations [at] tvcc.on.ca or call 519-685-8675 for more information.
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